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Tweens
Teens
College
Young Independents


Tween and Teen Market Research
Customized and proprietary knowledge solutions to support your tween marketing needs

Marketing Research At a Glance
  • Qualitative teen consumer panels providing specific insight and continuous feedback
  • Customized consumer exploration through discovery sessions, focus groups, shopping        observations and ethnographic exercises

  •  Tween and Teen Market Research Programs

    Qualitative Consumer Panels
    Custom panels built to your exact target needs. Built on continuous, mutually beneficial relationships, custom teen panels can serve as your consumer advisors — providing a constant stream of information and feedback.


    Discovery Sessions
    Moderator-led group discussions in non-traditional locations provide a more natural environment in which teens can express themselves more comfortably and candidly.


    Undercover Focus Groups
    Focus groups conducted in traditional facilities but with room changes that provide a more comfortable and familiar atmosphere for teens. More comfortable surroundings encourage open and candid expression while maintaining the highly controlled environment and ease of observation afforded by a traditional facility.


    Online Focus Groups
    Moderator-led discussions held in a teen chat room — an online environment completely familiar and comfortable to a group who has grown up with the Internet. Online focus groups are a quick means for receiving detailed, individual feedback from a geographically diverse teen consumer group.


    Tag-Along Shopping Trips
    The opportunity to observe actual shopping trips with your teen consumer. The perfect methodology to support specific information needs about the retail experience or in-store branding presence.


    Day in the Life Videos and Stickerbook Photo-Journals
    Ethnographic exercises that provide you with a sneak-peak snapshot into the lives of your target teen or tween consumer. Promotes a deeper understanding of your teen consumer's lifestyle and mindset.




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