
Customized and proprietary knowledge solutions to support your tween marketing needs
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At a Glance
Qualitative teen consumer panels providing specific insight and continuous feedback
Customized consumer exploration through discovery sessions, focus groups, shopping observations and ethnographic exercises |

Qualitative Consumer Panels
Custom panels built to your exact target needs. Built on continuous, mutually beneficial relationships, custom teen panels can serve as your consumer advisors — providing a constant stream of information and feedback.
Discovery Sessions
Moderator-led group discussions in non-traditional locations provide a more natural environment in which teens can express themselves more comfortably and candidly.
Undercover Focus Groups
Focus groups conducted in traditional facilities but with room changes that provide a more comfortable and familiar atmosphere for teens. More comfortable surroundings encourage open and candid expression while maintaining the highly controlled environment and ease of observation afforded by a traditional facility.
Online Focus Groups
Moderator-led discussions held in a teen chat room — an online environment completely familiar and comfortable to a group who has grown up with the Internet. Online focus groups are a quick means for receiving detailed, individual feedback from a geographically diverse teen consumer group.
Tag-Along Shopping Trips
The opportunity to observe actual shopping trips with your teen consumer. The perfect methodology to support specific information needs about the retail experience or in-store branding presence.
Day in the Life Videos and Stickerbook Photo-Journals
Ethnographic exercises that provide you with a sneak-peak snapshot into the lives of your target teen or tween consumer. Promotes a deeper understanding of your teen consumer's lifestyle and mindset.
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