The Power to Engage the Multi-Dimensional Teen
Ignoring the teen market? LOL. Today’s teenager is a force in consumer spending, part of a highly influential $175B consumer market.
One in three high school seniors carry a credit card. As a group they earn 63% of their income independently from parents and spend it on brands they know and trust.
But teens are exceptionally hard to target, requiring unconventional tools and expertise. Consider that today’s teens are:
Bombarded by choices,
Demanding of speed and response,
Savvy in the face of marketing messages,
“Wired” throughout the day via multiple forms of interpersonal communication like e-mail,
IM, cell phones and text messaging.
What’s a teen-focused brand to do? Enter Alloy Media’s Youth Network.
Our comprehensive services and unparalleled experience continue to make us the obvious teen marketing partner for outstanding companies, large and small. With the industry’s widest array of tools and deepest breadth of teen-centric insight, the Youth Network targets teens in their places, on their terms, 24/7.
TEEN PROGRAMS:
Out-of-Home
Newspapers
Online Advertising
Direct Marketing
Print Advertising
In-Store Programs
Sampling
Events
Marketing Research
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