Where can you reach millions of young, family-oriented consumers with high rates of disposable income? In the U.S. armed forces. The often-overlooked military community includes more than six million active duty personnel, spouses, children, volunteers and civilian employees. Our military division, Armed Forces Communication (AFC), has a twenty-year legacy of providing clients with unmatched expertise and service and the widest variety of media and promotions available. We are equipped with the knowledge and services to develop strategies that will deliver your product or message to the military market.

Newspapers
Base publications are considered "required reading" among military personnel; 74% having read their base newspaper in the past month. We offer our clients access to more than 200 domestic and overseas military publications with a combined circulation of 2.6 million. As an indispensable source for active duty, federal employees, retirees, reservists, dependents and members of the surrounding community, base newspapers are the perfect fit for your brand's messaging. National military magazines are also available to extend your print campaign.

Out-of-Home
Get your message in front of military personnel with AFC's extensive out-of-home reach. Our OOH network has coverage on and around bases throughout the United States. And no matter how broad or how targeted your campaign, our turnkey approach means all placement details are handled from start to finish.

Broadcast
Our team of trained specialists will recommend the most effective mix of broadcast options to complement your military campaigns, including local, network and cable TV, local and national radio, and AAFES and NEXCOM in-store radio. We also offer unique value-added opportunities and the best competitive rates available. Full-service capabilities arm you with all you need for an effective military broadcast campaign.

Events & Promotions
Our clients benefit from unique opportunities to market their products and services on-base with events and promotions that are guaranteed to generate interest, drive sales and give the military audience a true brand experience. Local or national events, our integrated approach ensures direct delivery of your message with maximum impact, while our expert event staff takes care of all planning, management and execution.

Interactive
As a pioneer in the interactive space, AM+M reaches the highest concentration of military personnel through our network of targeted sites generating more than 17 million uniques per month. Sites include Military Times Group, Military Officers Assoc. of America, Defense News, USMilitary.com and more.

On-base Cinema Advertising
Generate Hollywood excitement for your brand with cinema advertising in on-base movie theaters. Cinema programs include multiple touchpoints including out-of-home, on-screen and promotional distribution. Our team is equipped to handle all the details, so that you can sit back and enjoy the show.

Note: Some tactics require prior approval of brand and/or creative.

For the full Alloy Military Explorer study press release click here: