Partner with entertainment powerhouses as they promote the release of major motion pictures
At a Glance:
On-campus movie screenings of major motion pictures just prior to mainstream public release
Reach 160 major campuses in the top 60 DMAs
Movies are an important entertainment activity among college students:
- 92% of college students have attended at least one movie in the last 6 months
- On average, a college student sees 10 movies at the theater each year
- College students spend $806 million a year on movie tickets
Related advertising, sponsorship, sampling and demonstration programs available
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Media Elements
Screening announcements via newspaper ads, posters and flyers; official event passes; event advertising banners; pre-feature advertising trailer or slide placement |
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Promotional Elements
Sample and premium distribution; customer acquisition activities; product demonstrations |
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