At a Glance Proprietary research that covers all segments of the college market Qualitative college consumer panels providing specific insight and continuous feedback Customized consumer exploration through discovery sessions, focus groups, shopping      observations and ethnographic exercises

Proprietary college research conducted among over 3,000 college students nationwide. The only college study covering all facets of the growing college market: 4-year and 2-year students, full-time and part-time students, undergraduate and graduate students.

Custom panels built to your exact target needs. Built on continuous, mutually beneficial relationships, custom teen panels can serve as your consumer advisors — providing a constant stream of information and feedback.

Moderator-led group discussions in non-traditional locations provide a more natural environment in which teens can express themselves more comfortably and candidly.

Focus groups conducted in traditional facilities but with room changes that provide a more comfortable and familiar atmosphere for teens. More comfortable surroundings encourage open and candid expression while maintaining the highly controlled environment and ease of observation afforded by a traditional facility.

Moderator-led discussions held in a teen chat room — an online environment completely familiar and comfortable to a group who has grown up with the Internet. Online focus groups are a quick means for receiving detailed, individual feedback from a geographically diverse teen consumer group.

The opportunity to observe actual shopping trips with your teen consumer. The perfect methodology to support specific information needs about the retail experience or in-store branding presence.

Ethnographic exercises that provide you with a sneak-peak snapshot into the lives of your target teen or tween consumer. Promotes a deeper understanding of your teen consumer's lifestyle and mindset.