Reach college students in a busy retail environment
At a Glance:
Reach up to 8MM students thru 1,200 bookstores on 1,000 campuses
Exclusive relationship with Follett College Bookstores, the leader in the college bookstore industry
High traffic exposure during key college life transition periods; freshman orientation, back-to-school book rush (fall and spring), holidays, book buyback, and graduation
Targeting options available; college size, college type, demographic and geographic factors
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In-Store Signage and Displays
The industry's largest co-operative college sampling program reaching 2.5 million college students on over 1,100 campuses nationwide. Distributed through college bookstores during the key back-to-school time period, Campus Trial Pak reaches college students when they're minds are fresh and open to new ideas. Sampling gift packs are perceived as a high-value “bonus” at a time when they are spending on necessities like books and school supplies. |
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In-Store Sampling and Literature Distribution
Reaches 500,000 female college students at over 700 colleges nationwide. Ideal timing as the change from cold weather to warm drives changes in consumer behavior related to fashion, personal care products, food and leisure activities. |
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Demonstrations and New Customer Acquisitions
Reach college students nationwide through our network of relationships with a wide variety of college venues: bookstores, residence halls, dining halls, student organizations, fraternities/sororities, athletic departments and health centers. Distribution by college venue personnel delivers an implied endorsement of your product or service. |
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Online Media
360 Youth offers an exclusive National promotional partnership through Follett Higher Education Group, the largest College Bookstore chain offering full in-store promotions and hand-to-hand sampling at the registers during key times and at high traffic areas.
For more information on Campus Clout, click here . |
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