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Alloy (ticker: ALOY, exchange: NASDAQ Stock Exchange (.O)) News Release - 24-Aug-2004


Alloy, Inc. Conference Call Notice

NEW YORK--(BUSINESS WIRE)--Aug. 24, 2004--Alloy, Inc. (Nasdaq:ALOY), a media, marketing services, direct marketing and retailing company targeting Generation Y, intends to release its fiscal second quarter results announcement for the period ending July 31, 2004 after the market closes on Wednesday, September 1, 2004. In conjunction with this announcement, Alloy, Inc. cordially invites you to listen to a conference call conducted by senior management, which will be broadcast live over the Internet.

                 The live webcast will take place on:
                     Wednesday, September 1, 2004
                            5:00 P.M. (EDT)
                        http://www.alloyinc.com
                 (click the "Investor Relations" link)

                       Speaking from management:

                     Matt Diamond, Chairman & CEO
     Jim Johnson, Chief Operating Officer& Chief Financial Officer
              Rob Bernard, CEO Alloy Merchandising Group

Participants may also listen to the quarterly conference call replay by logging onto www.alloyinc.com, and clicking on "INVESTOR RELATIONS". The archived webcast will be accessible from Wednesday, September 1, 2004, at approximately 8:00 p.m. (EDT) until the third quarter 2004 earnings webcast.

If you have any questions, please contact Jodi Smith at Alloy, Inc. (212) 329-8359.

CONTACT: Alloy, Inc.
Jodi Smith, 212-329-8359
SOURCE: Alloy, Inc.