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Alloy (ticker: ALOY, exchange: NASDAQ Stock Exchange (.O)) News Release - 7-Jun-2004


Alloy Announces First Quarter Financial Results; Management Affirms Guidance for Key Financial Performance Measures

NEW YORK--(BUSINESS WIRE)--June 7, 2004--Alloy, Inc. (Nasdaq:ALOY), a media, marketing services, direct marketing and retail company targeting the dynamic Generation Y population, today reported revenues for the fiscal quarter ended April 30, 2004 of $87.8 million and a net loss attributable to common stockholders of $9.6 million or $0.23 per diluted share. For its first fiscal quarter, Alloy registered a $4.3 million loss before interest and other income/expense, income taxes, depreciation and amortization, stock-based compensation expense, and restructuring charges ("Adjusted EBITDA"). For additional financial detail, including the reconciliation of Adjusted EBITDA to net income (loss) determined under GAAP, please refer to the financial tables provided at the end of this release.

Total revenues for the first fiscal quarter increased 27% to $87.8 million, compared with $69.4 million for the first quarter of fiscal 2003. Fiscal first quarter net merchandise revenues of $44.3 million were up 48% compared with $30.0 million for last year's fiscal first quarter. The increase resulted from our acquisition of dELiA*s Corp., which offset an overall decline in revenues for Alloy's catalog titles. Fiscal first quarter sponsorship and other revenues of $43.6 million were up 10% versus $39.5 million for the comparable period in our last fiscal year. The increase was primarily attributable to the revenue contribution of the OCM business that we purchased at the beginning of the second quarter of fiscal 2003.

First fiscal quarter gross profit increased to $41.2 million, or 46.9% of revenues, compared with $31.5 million, or 45.3% of revenues, for the comparable period last year, largely as a result of the overall increase in revenues. The increase in gross margin primarily resulted from the increased percentage of net merchandise revenues as a percentage of total revenues in the first quarter of fiscal 2004.

Operating expenses were $49.8 million for the first quarter of fiscal 2004 versus $32.5 million for the first quarter of fiscal 2003. The increase resulted primarily from the expenses of the acquired dELiA*s Corp. and OCM operations.

Net loss for the first quarter of fiscal 2004 was $9.2 million, compared with a net loss of $0.4 million for last fiscal year's first quarter. Net loss attributable to common stockholders for the first quarter of fiscal 2004 was $9.6 million, or $0.23 per diluted share, compared with net loss attributable to common stockholders of $0.8 million, or $0.02 per diluted share, for last fiscal year's first quarter. Adjusted EBITDA transitioned from earnings of $2.2 million for the first fiscal quarter of 2003 to a loss of $4.3 million for the first fiscal quarter of 2004.

Our name database now stands at over 27 million total names, of which almost 8.5 million have a buying history with us.

Commenting on the quarter, Matt Diamond, Chairman and Chief Executive Officer stated, "We took significant steps in the first quarter to position Alloy for improved financial performance in the second half of the 2004 fiscal year. Our fulfillment and call center activities have now been fully transitioned from our third party provider to Company facilities. The merchandising organization has been strengthened with a number of key hires. The benefits of the combined Alloy and dELiA*s databases should begin to emerge during the key back-to-school and holiday selling seasons. The sponsorship side of the business was generally on plan in the first quarter with a solid outlook for the remainder of the year. The recent designation of Alloy's AMP Agency as the 2003 Promotional Agency of the Year by PROMO Magazine recognizes and validates the outstanding work we are doing for our advertising clients."

Looking ahead, Mr. Diamond concluded, "Following our first quarter financial performance, we remain comfortable with our established fiscal 2004 financial expectations. We affirm our fiscal 2004 merchandise revenue range of $220 million to $230 million, together with a sponsorship revenue range of $210 million to $220 million, a diluted net loss attributable to common stockholders per share range of ($0.25) to ($0.40) and an Adjusted EBITDA range of $11 million to $16 million."

About Alloy

Alloy, Inc. is a media, marketing services, direct marketing and retail company targeting Generation Y, a key demographic segment comprising the more than 60 million boys and girls in the United States between the ages of 10 and 24. Alloy's convergent media model uses a wide range of media assets to reach more than 25 million Generation Y consumers each month. Through Alloy's 360 Youth media and marketing services unit, marketers can connect with the Generation Y audience through a host of advertising and marketing programs incorporating Alloy's media and marketing assets such as direct mail catalogs, college and high school newspapers, Web sites, school-based media boards, college guides, and sponsored on- and off-campus events. Alloy generates revenue from its broad reach in the Generation Y community by providing marketers advertising and marketing services through 360 Youth and by selling apparel, accessories, footwear, room furnishings and action sports equipment directly to the youth market through catalogs, Web sites and retail stores. For further information regarding Alloy, please visit our Web site (www.alloyinc.com) and click on "Investor Relations". Information on 360 Youth's marketing services can be found at www.360youth.com.

This announcement may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including statements regarding our expectations and beliefs regarding our future results or performance. Because these statements apply to future events, they are subject to risks and uncertainties. When used in this announcement, the words "anticipate", "believe", "estimate", "expect", "expectation", "project" and "intend" and similar expressions are intended to identify such forward-looking statements. Our actual results could differ materially from those projected in the forward-looking statements. Additionally, you should not consider past results to be an indication of our future performance. Factors that might cause or contribute to such differences include, among others, our ability to: increase revenues, generate high margin sponsorship and multiple revenue streams, increase visitors to our Web sites (www.alloy.com, www.ccs.com, and www.danscomp.com) and build customer loyalty; develop our sales and marketing teams and capitalize on these efforts, develop commercial relationships with advertisers and the continued resilience in advertising spending to reach the teen market; manage the risks and challenges associated with integrating newly acquired businesses; and identify and take advantage of strategic, synergistic acquisitions and other revenue opportunities. Other relevant factors include, without limitation: our competition; seasonal sales fluctuations; the uncertain economic and political climate in the United States and throughout the rest of the world and the potential that such climate may deteriorate further; and general economic conditions. For a discussion of certain of the foregoing factors and other risk factors see the "Risk Factors That May Affect Future Results" section included in our annual report on Form 10-K for the year ended January 31, 2004, as amended, which is on file with the Securities and Exchange Commission. We do not intend to update any of the forward-looking statements after the date of this announcement to conform these statements to actual results or to changes in management's expectations, except as may be required by law.

(tables to follow)

                              Alloy, Inc.
            CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
                 (In thousands, except per share data)
                              (Unaudited)



                                                   Three      Three
                                                   Months     Months
                                                   Ended      Ended
                                                 4/30/2003  4/30/2004

Net merchandise revenues                           $29,971    $44,281
Sponsorship and other revenues                      39,473     43,566
                                                ----------------------
Total revenues                                      69,444     87,847
Cost of goods sold                                  37,975     46,627
                                                ----------------------
Gross profit                                        31,469     41,220

Selling and marketing expenses                      25,379     36,003
General and administrative expenses                  4,958     11,765
Acquired intangible asset amortization               1,785      1,522
Stock-based compensation                                 0        351
Restructuring charge                                   380        126
                                                ----------------------
Total operating expenses                            32,502     49,767

Income (loss) income from operations                (1,033)    (8,547)

Interest and other income (expense), net               287       (686)
                                                ----------------------
Income (loss) before income taxes                     (746)    (9,233)
Income tax (benefit) expense                          (358)        10
                                                ----------------------
Net income (loss)                                     (388)    (9,243)

Preferred stock dividend and accretion                 453        394
                                                ----------------------
Net income (loss) attributable to common
 stockholders                                        ($841)   ($9,637)

Net income (loss) attributable to common
 stockholders per basic share                       ($0.02)    ($0.23)
Net income (loss) attributable to common
 stockholders per diluted share                     ($0.02)    ($0.23)

Weighted average basic common shares
 outstanding:                                   40,149,100 42,457,030
Diluted shares outstanding per GAAP:            40,149,100 42,457,030

Reconciliation of EBTA and Adjusted EBITDA to GAAP Results (1):
--------------------------------------------------------------
Net income (loss)                                    ($388)   ($9,243)
Income tax expense                                    (358)        10
Acquired intangible asset amortization               1,785      1,522
Stock-based compensation                                 0        351
Restructuring charge                                   380        126
----------------------------------------------------------------------
EBTA excluding stock-based compensation and
 restructuring charges                              $1,419    ($7,234)
Interest and other income (expense), net               287       (686)
Depreciation and amortization                        1,043      2,268
----------------------------------------------------------------------
Adjusted EBITDA                                     $2,175    ($4,280)

(1) This press release contains the non-GAAP financial measures
EBTA and Adjusted EBITDA. Alloy uses EBTA and Adjusted EBITDA to
evaluate its performance period to period without taking into account
certain expenses which, in the opinion of Alloy management, do not
reflect Alloy's results from its core business activities. These
non-GAAP financial measures should be considered in addition to, and
not as a substitute for, or superior to, other measures of financial
performance prepared in accordance with GAAP. These non-GAAP measures
included in this press release have been reconciled to the nearest
GAAP measure as is now required under new SEC rules regarding the use
of non-GAAP financial measures. As used herein, "GAAP" refers to
accounting principles generally accepted in the United States of
America.

                              Alloy, Inc.
          SELECTED CONDENSED CONSOLIDATED BALANCE SHEET DATA
                            (In thousands)

                                                January 31, April 30,
                                                    2004       2004
                                                 (audited) (unaudited)
Assets
Current Assets
    Cash and cash equivalents                      $30,543    $22,867
    Marketable securities                           19,014     15,684
    Accounts receivable, net                        31,492     34,907
    Inventories, net                                29,021     25,980
    Prepaid catalog costs                            2,028      1,420
    Other current assets                             3,813      6,158
                                                ----------------------
             Total current assets                  115,911    107,016

Marketable securities                                5,585      4,160
Property and equipment, net                         27,234     27,176
Goodwill, net                                      274,796    280,721
Intangible and other assets, net                    25,865     25,985
                                                ----------------------
             Total assets                         $449,391   $445,058

Liabilities and Stockholders' Equity
Current Liabilities
    Accounts payable                               $28,740    $27,216
    Deferred revenues                               15,124     17,630
    Accrued expenses and other current
     liabilities                                    39,755     38,837
                                                ----------------------
             Total current liabilties               83,619     83,683

Long-term liabilities                                  743      1,852
Convertible debt                                    69,300     69,300

Series B Preferred Stock                            14,434     14,828

Stockholders' Equity                               281,295    275,395
                                                ----------------------
             Total liabilities and stockholders'
              equity                              $449,391   $445,058

CONTACT: Alloy, Inc. Sam Gradess, 212/244-4307 SOURCE: Alloy, Inc.