PointRoll Continues to Build Momentum

Major Media Properties Join Portal Titans AOL and Yahoo! in Offering Online Advertisers PointRoll Rich Media at No Additional Charge

NEW YORK--(BUSINESS WIRE)--May 13, 2004-- Momentum for PointRoll, a leading provider of rich media marketing services, continues to grow with today's announcement that three additional major online media properties have joined the PointRoll Included(TM) network. Alloy, Inc. (NASDAQ:ALOY - News), a media, marketing services, direct marketing and retail company targeting Generation Y boys and girls in the United States between the ages of ten and 24, BusinessWeek Online, a division of The McGraw-Hill Companies, Inc. (NYSE:MHP - News), and iVillage Inc. (NASDAQ:IVIL - News), a leading women's media company and the number one source for women's content and community online, are the latest companies to join New York Times Digital, MarketWatch, TheStreet.com, AOL and Yahoo! in the roster of partners who have signed agreements to offer PointRoll Included to their advertisers.

Historically, publishers have charged advertisers additional fees for serving rich media ad units. As part of PointRoll Included, however, publishers can now sell the better-performing rich media ads to advertisers at no extra fee. As a result, the PointRoll Included program makes buying rich media ad units as easy and affordable as buying static ad units, giving PointRoll Included publishers a competitive advantage selling online media.

Advertisers use PointRoll's rich media technologies and services to develop highly creative online ad units with built-in capabilities, such as expansion, floatation, animation, video and data capture, all of which dramatically enhance the impact of any Internet marketing campaign.

"We are all about permission marketing and empowering the Internet user," said Jules Gardner, CEO of PointRoll. "The PointRoll products present rich advertiser content without annoying the Internet user." He added, "We have had long-standing relationships with Alloy, BusinessWeek Online and iVillage.com. As of today, all three are part of PointRoll Included, which further demonstrates their commitment to the success of their advertising partners."

For creative execution, PointRoll rich media technology increases the effectiveness of banner ads, because it allows users to "mouse-over" and expand an ad to further explore and interact with the advertiser's content. For the benefit of the advertiser, publisher and the user, it's like having the ability to test drive an advertiser site before making the decision to click and leave the current page. By deploying PointRoll media-rich ads on sites that are in the PointRoll Included network, advertisers can use the best technology to meet their desired results and can justify an increase in their online spending.

"PointRoll helps our advertisers deliver information in a format that works well with our youth audience," said Derek White, Alloy EVP and General Manager, 360 Youth. "Our audience demands compelling content from us and compelling marketing messages from our advertisers. PointRoll rich media technologies allow our advertisers to combine media assets and deliver messages in a more engaging way across all of our online assets, including top youth Web destinations, alloy.com, delias.com, ccs.com, and CollegeClub.com, all of which collectively attract over three million visitors each month."

Peter Naylor, Senior Vice President of Sales, iVillage Inc., added, "PointRoll's non-intrusive rich media enables our advertisers to interact with our audience without interrupting their experience."

"PointRoll technology allows our users to conveniently get more information from advertisers and gives us the ability to provide more detailed metrics to our advertisers," said Peggy White, General Manager at BusinessWeek Online. "We hope to serve advertisers better by joining PointRoll included."

About Alloy

Alloy, Inc. is a media, marketing services, direct marketing and retail company targeting Generation Y, a key demographic segment comprising the more than 60 million boys and girls in the United States between the ages of 10 and 24. Alloy's convergent media model uses a wide range of media assets to reach more than 25 million Generation Y consumers each month. Through Alloy's 360 Youth media and marketing services unit, marketers can connect with the Generation Y audience through a host of advertising and marketing programs incorporating Alloy's media and marketing assets such as direct mail catalogs, college and high school newspapers, Web sites, school-based media boards, college guides, and sponsored on- and off-campus events. Alloy generates revenue from its broad reach in the Generation Y community by providing marketers advertising and marketing services through 360 Youth and by selling apparel, accessories, footwear, room furnishings and action sports equipment directly to the youth market through catalogs, Web sites and retail stores. For further information regarding Alloy, please visit our Web site (www.alloyinc.com) and click on "Investor Relations". Information on 360 Youth's marketing services can be found at www.360youth.com.

About BusinessWeek Online

BusinessWeek Online (www.businessweek.com), a recipient of the 2000 National Magazine Award for General Excellence in New Media, brings global coverage to the Internet. BusinessWeek Online launched on AOL in December 1994 and the Web site was launched in October 1996. At BusinessWeek.com, users have access to exclusive online content including business and financial news, investment advice, small business, tech insights, as well as a first look at the current issue of the magazine each week. BusinessWeek Online also features a host of interactive resources to help professionals climb the corporate ladder or increase their stake in the stock market.

At BusinessWeek.com, users get the first look at the current issue, as well as exclusive online content including business and financial news, investment advice, a small business resource center and tech insights. BusinessWeek Online also features a host of interactive resources to help professionals climb the corporate ladder or increase their stake in the stock market. Delivering a high-income, highly educated audience, BusinessWeek Online is the preeminent provider of decision-making global business news, information and services. Internet Keyword: "Business Week".

About iVillage Inc.

iVillage is "the Internet for women" and consists of several online and offline media-based properties that seek to enrich the lives of females through the offering of unique online content, books, videos and other consumer products and services. iVillage Inc. (NASDAQ:IVIL - News) was established in 1995 and is headquartered in New York City.

Average monthly page views for iVillage.com and its affiliate Web sites ("The iVillage Network") are more than 370 million for the quarter ended March 31, 2004. In March 2004, according to comScore Media Metrix, the iVillage Network ranked 26th among the top 100 Web and Digital Media properties with more than 15.3 million unique visitors in the United States and had an average reach of 10% of the total online population. Also according to comScore Media Metrix, during this period visitors returned an average of nearly 3 times per month.

For more information about iVillage, visit www.ivillage.com.

About PointRoll, Inc.

PointRoll, Inc. is a leading provider of rich media marketing services. Founded in 2000, the Company enables advertisers, agencies and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content - without disrupting the user's online experience.

PointRoll's proprietary technology platform delivers a suite of rich media products including: FatBoy(TM) expanding banners, TowelBoy(TM) snap-back units, and BadBoy(TM) floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking.

PointRoll works with more than 400 advertisers and many leading online publishers including Yahoo! (NASDAQ:YHOO - News) and AOL.

For more information about PointRoll, please visit http://www.pointroll.com.

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