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Alloy (ticker: ALOY, exchange: NASDAQ Stock Exchange (.O)) News Release - 30-Mar-2004


Alloy Announces Fourth Quarter and Full Year Financial Results; Key Financial Performance Measures Meet Management Guidance Expectations

NEW YORK--(BUSINESS WIRE)--March 30, 2004--Alloy, Inc. (Nasdaq:ALOY), a media, marketing services, direct marketing and retail company targeting the dynamic Generation Y population, today reported revenues for the fiscal quarter ended January 31, 2004 of $116.3 million and a net loss attributable to common stockholders of $76.6 million or $1.82 per diluted share. Excluding the impact of a $70.8 million non-cash write-down of goodwill, trademarks and long-lived assets, the net loss attributable to common stockholders was $5.8 million, or $0.14 per diluted share. This compares with our previously announced guidance range of a fourth fiscal quarter net loss attributable to common stockholders of $0.09 to $0.14 per diluted share. The write-down of goodwill, trademarks and long-lived assets occurred exclusively in our direct marketing segment and resulted from our annual valuation review as of December 31, 2003 with assistance from an independent valuation firm. For its fourth fiscal quarter, Alloy generated $1.4 million in earnings before interest and other income/expense, income taxes, depreciation and amortization, stock-based compensation expense, restructuring charges, and goodwill and other asset write-downs due to valuation impairment ("Adjusted EBITDA"). This compares with our previously announced guidance range for fourth fiscal quarter Adjusted EBITDA of $1.0 million to $3.0 million. For additional financial detail, including the reconciliation of Adjusted EBITDA to net income (loss) determined under GAAP, please refer to the financial tables provided at the end of this release.

Total revenues for the fourth fiscal quarter increased 12% to $116.3 million, compared with $103.7 million for the fourth quarter of fiscal 2002. Fiscal fourth quarter net merchandise revenues of $78.4 million were up 23% compared with $63.7 million for last year's fiscal fourth quarter. The increase resulted from our acquisition of dELiA*s Corp., which offset an overall decline in revenues for Alloy's catalog titles. Fiscal fourth quarter sponsorship and other revenues of $37.9 million were down 5% versus $40.0 million for the comparable period in our last fiscal year. The decrease was attributable to a reduction in revenues in our advertising placement business, along with revenue declines in our print and interactive advertising operations, offset partially by the revenue contribution of the OCM business that we purchased at the beginning of the second quarter of fiscal 2003.

Fourth fiscal quarter gross profit increased to $58.4 million, or 50.3% of revenues, compared with $52.0 million, or 50.1% of revenues, for the comparable period last year, largely as a result of the overall increase in revenues.

Operating expenses were $132.7 million for the fourth quarter of fiscal 2003 versus $46.5 million for the fourth quarter of fiscal 2002. Excluding the impact of goodwill and other asset write-downs and restructuring charges, operating expenses increased to $61.9 million from $43.9 million. The increase resulted primarily from the expenses of the acquired dELiA*s Corp. and OCM operations, along with $0.4 million of stock-based compensation.

Net loss for the fourth quarter of fiscal 2003 was $76.2 million, compared with net income of $8.1 million for last fiscal year's fourth quarter. Net loss attributable to common stockholders for the fourth quarter of fiscal 2003 was $76.6 million, or $1.82 per diluted share, compared with net income attributable to common stockholders of $7.6 million, or $0.18 per diluted share, for last fiscal year's fourth quarter. As indicated above, in the fourth quarter of fiscal 2003 we wrote-down $70.8 million of goodwill, trademarks and long-lived assets as a result of our annual valuation testing. Excluding these write-downs, Alloy's net loss attributable to common stockholders for the fourth quarter of fiscal 2003 would have been $5.8 million or $0.14 per diluted share. Adjusted EBITDA decreased from $11.8 million for the fourth fiscal quarter of 2002 to $1.4 million for the fourth fiscal quarter of 2003. In the fourth fiscal quarter of 2003, Alloy did not repurchase any shares of its common stock under its previously announced share repurchase program.

Commenting on the quarter, Matt Diamond, Chairman and Chief Executive Officer stated, "We managed to meet our revenue and Adjusted EBITDA forecast for our fourth fiscal quarter despite significant transitional challenges in our merchandise business and substantial costs related to outstanding litigation matters. We acknowledge the efforts of our staff during this challenging period, and we approach fiscal 2004 with an expectation of improved financial performance throughout our businesses over the course of the year. We plan to remain focused in our efforts to separate our media and merchandising businesses at an opportune time in the foreseeable future."

Our name database now stands at over 26 million total names, of which over 8 million have a buying history with us.

Total revenues for the twelve months ended January 31, 2004 increased 24% to $371.9 million compared with $299.3 million for the twelve months ended January 31, 2003. Net merchandise revenues for the twelve months ended January 31, 2004 of $186.9 million were up 12% versus $167.6 million for the twelve months ended January 31, 2003. Sponsorship and other revenues of $185.0 million for the twelve-month period were up 40% compared with $131.8 million for the previous fiscal year. Gross profit for the twelve months ended January 31, 2004 increased to $182.6 million, or 49.1% of revenues, compared with $154.2 million, or 51.5% of revenues, for fiscal 2003. Operating expenses were $258.7 million for fiscal 2003 versus $134.2 million for fiscal 2002. Net loss for the twelve months ended January 31, 2004 was $83.7 million, compared with net income of $23.3 million for the twelve months ended January 31, 2003. Net loss attributable to common stockholders for fiscal 2003 was $85.7 million, or $2.08 per diluted share, compared with net income attributable to common stockholders of $21.2 million, or $0.53 per diluted share for fiscal 2002. Excluding the $70.8 million write-down of goodwill, trademarks and long-lived assets in the fourth quarter, Alloy's net loss attributable to common stockholders for fiscal 2003 would have been $14.9 million or $0.36 per diluted share.

Looking ahead, Mr. Diamond concluded, "We hope to demonstrate improved financial performance in fiscal 2004 relative to fiscal 2003. We believe that the improvements will occur in the second half of the year after the first anniversary of our acquisition of dELiA*s. We are establishing a fiscal 2004 merchandise revenue range of $220 million to $230 million, together with a sponsorship revenue range of $210 million to $220 million, a diluted net loss attributable to common stockholders per share range of ($0.25) to ($0.40) and an Adjusted EBITDA range of $11 million to $16 million."

About Alloy

Alloy, Inc. is a media, marketing services, direct marketing and retail company targeting Generation Y, a key demographic segment comprising the more than 60 million boys and girls in the United States between the ages of 10 and 24. Alloy's convergent media model uses a wide range of media assets to reach more than 25 million Generation Y consumers each month. Through Alloy's 360 Youth media and marketing services unit, marketers can connect with the Generation Y audience through a host of advertising and marketing programs incorporating Alloy's media and marketing assets such as direct mail catalogs, college and high school newspapers, Web sites, school-based media boards, college guides, and sponsored on- and off-campus events. Alloy generates revenue from its broad reach in the Generation Y community by providing marketers advertising and marketing services through 360 Youth and by selling apparel, accessories, footwear, room furnishings and action sports equipment directly to the youth market through catalogs, Web sites and retail stores. For further information regarding Alloy, please visit our Web site (www.alloyinc.com) and click on "Investor Relations". Information on 360 Youth's marketing services can be found at www.360youth.com.

This announcement may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including statements regarding our expectations and beliefs regarding our future results or performance. Because these statements apply to future events, they are subject to risks and uncertainties. When used in this announcement, the words "anticipate", "believe", "estimate", "expect", "expectation", "project" and "intend" and similar expressions are intended to identify such forward-looking statements. Our actual results could differ materially from those projected in the forward-looking statements. Additionally, you should not consider past results to be an indication of our future performance. Factors that might cause or contribute to such differences include, among others, our ability to: increase revenues, generate high margin sponsorship and multiple revenue streams, increase visitors to our Web sites (www.alloy.com, www.ccs.com, and www.danscomp.com) and build customer loyalty; develop our sales and marketing teams and capitalize on these efforts, develop commercial relationships with advertisers and the continued resilience in advertising spending to reach the teen market; manage the risks and challenges associated with integrating newly acquired businesses; and identify and take advantage of strategic, synergistic acquisitions and other revenue opportunities. Other relevant factors include, without limitation: our competition; seasonal sales fluctuations; the uncertain economic and political climate in the United States and throughout the rest of the world and the potential that such climate may deteriorate further; and general economic conditions. For a discussion of certain of the foregoing factors and other risk factors see the "Risk Factors That May Affect Future Results" section included in our annual report on Form 10-K for the year ended January 31, 2003, as amended, which is on file with the Securities and Exchange Commission. We do not intend to update any of the forward-looking statements after the date of this announcement to conform these statements to actual results or to changes in management's expectations, except as may be required by law.


                          (tables to follow)

                              Alloy, Inc.
            CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
                 (In thousands, except per share data)
                              (Unaudited)



                          Three       Three       Twelve      Twelve
                          Months      Months      Months      Months
                          Ended       Ended       Ended       Ended
                        1/31/2003   1/31/2004   1/31/2003   1/31/2004

Net merchandise
 revenues                 $63,706     $78,366    $167,572    $186,923
Sponsorship and other
 revenues                  39,993      37,886     131,758     185,026
                       -----------------------------------------------
Total revenues            103,699     116,252     299,330     371,949
Cost of goods sold         51,739      57,805     145,148     189,379
                       -----------------------------------------------
Gross profit               51,960      58,447     154,182     182,570

Selling and marketing
 expenses                  36,812      47,211     108,791     145,316
General and
 administrative
 expenses                   4,414      12,244      17,209      33,021
Acquired intangible
 asset amortization
 (1)                        2,651       2,124       5,554       7,887
Stock-based
 compensation                   8         353          31       1,002
Restructuring charge        2,571           0       2,571         730
Write-down of long-
 lived assets due to
 impairment                     0         198           0         198
Write-down of goodwill
 and trademarks due to
 impairment                     0      70,594           0      70,594
                       -----------------------------------------------
Total operating
 expenses                  46,456     132,724     134,156     258,748

Income (loss) income
 from operations            5,504     (74,277)     20,026     (76,178)

Interest and other
 income (expense), net        334      (1,563)      1,797      (2,250)
                       -----------------------------------------------
Income (loss) before
 income taxes               5,838     (75,840)     21,823     (78,428)
Income tax (benefit)
 expense                   (2,251)        342      (1,472)      5,280
                       -----------------------------------------------
Net income (loss)           8,089     (76,182)     23,295     (83,708)

Preferred stock
 dividend and
 accretion                    458         396       2,100       1,944
                       -----------------------------------------------
Net income (loss)
 attributable to
 common stockholders       $7,631    ($76,578)    $21,195    ($85,652)

Net income (loss)
 attributable to
 common stockholders
 per basic share            $0.19      ($1.82)      $0.55      ($2.08)
Net income (loss)
 attributable to
 common stockholders
 per diluted share          $0.18      ($1.82)      $0.53      ($2.08)

Weighted average basic
 common shares
 outstanding:          39,714,625  41,976,530  38,436,256  41,175,046
Diluted shares
 outstanding per GAAP: 41,446,677  41,976,530  40,071,412  41,175,046

Reconciliation of EBTA
 and Adjusted EBITDA to
 GAAP Results (2):
-----------------------
Net income (loss)          $8,089    ($76,182)    $23,295    ($83,708)
Income tax expense         (2,251)        342      (1,472)      5,280
Acquired intangible
 asset amortization         2,651       2,124       5,554       7,887
Stock-based
 compensation                   8         353          31       1,002
Restructuring charge        2,571           0       2,571         730
Write-down of long-
 lived assets due to
 impairment                     0         198           0         198
Write-down of goodwill
 and trademarks due to
 impairment                     0      70,594           0      70,594
----------------------------------------------------------------------
EBTA excluding stock-
 based compensation,
 restructuring and
 asset write-downs        $11,068     ($2,571)    $29,979      $1,983
Interest and other
 income (expense), net        334      (1,563)      1,797      (2,250)
Depreciation and
 amortization               1,088       2,376       4,265       6,734
----------------------------------------------------------------------
Adjusted EBITDA           $11,822      $1,368     $32,447     $10,967

(1) Reflects the adoption of FAS 142 "Goodwill and Other Intangible
Assets" as of February 1, 2002 which eliminates regular periodic
amortization of goodwill.

(2) This press release contains the non-GAAP financial measures EBTA
and Adjusted EBITDA. Alloy uses EBTA and Adjusted EBITDA to evaluate
its performance period to period without taking into account certain
expenses which, in the opinion of Alloy management, do not reflect
Alloy's results from its core business activities. These non-GAAP
financial measures should be considered in addition to, and not as a
substitute for, or superior to, other measures of financial
performance prepared in accordance with GAAP. These non-GAAP measures
included in this press release have been reconciled to the nearest
GAAP measure as is now required under new SEC rules regarding the use
of non-GAAP financial measures. As used herein, "GAAP" refers to
accounting principles generally accepted in the United States of
America.


                              Alloy, Inc.
          SELECTED CONDENSED CONSOLIDATED BALANCE SHEET DATA
                            (In thousands)

                                                 Jan. 31,   Jan. 31,
                                                  2003        2004
                                                (audited)  (unaudited)
Assets
Current Assets
    Cash and cash equivalents                    $35,187      $26,619
    Marketable securities                         23,169       24,599
    Accounts receivable, net                      30,022       31,848
    Inventories, net                              23,466       28,599
    Prepaid catalog costs                          2,100        2,028
    Other current assets                          10,130        3,124
                                                ----------------------
             Total current assets                124,074      116,817

Property and equipment, net                       10,081       27,193
Deferred tax asset                                 5,621            0
Goodwill, net                                    270,353      263,367
Intangible and other assets, net                  24,471       30,131
                                                ----------------------
             Total assets                       $434,600     $437,508

Liabilities and Stockholders' Equity
Current Liabilities
    Accounts payable                             $28,032      $25,348
    Deferred revenues                             15,106       20,878
    Accrued expenses and other current
     liabilities                                  27,679       31,088
                                                ----------------------
             Total current liabilties             70,817       77,314

Deferred tax liability                             2,698            0
Other long term liabilities                           93        3,657
Convertible debt                                       0       69,300

Series B Preferred Stock                          15,550       14,434

Stockholders' Equity                             345,442      272,803
                                                ----------------------
             Total liabilities and stockholders'
              equity                            $434,600     $437,508

CONTACT: Alloy, Inc. Sam Gradess, 212-244-4307 SOURCE: Alloy, Inc.