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Alloy (ticker: ALOY, exchange: NASDAQ Stock Exchange (.O)) News Release - 04-Dec-2003


Alloy Conference Call Notice

NEW YORK--(BUSINESS WIRE)--Dec. 4, 2003--Alloy, Inc. (Nasdaq:ALOY), a media, direct marketing and marketing services company targeting Generation Y, intends to release its fiscal third quarter results announcement for the period ending October 31, 2003 after the market closes on Thursday, December 11, 2003. In conjunction with this announcement, Alloy, Inc. cordially invites you to listen to a conference call conducted by senior management, which will be broadcast live over the Internet.

                 The live webcast will take place on:
                      Thursday, December 11, 2003
                            5:00 P.M. (EST)
                        http://www.alloyinc.com
                 (click the "Investor Relations" link)

                       Speaking from management:

                     Matt Diamond, Chairman & CEO
                 Jim Johnson, Chief Operating Officer
                 Sam Gradess, Chief Financial Officer

Participants may also listen to the quarterly conference call replay by logging onto www.alloyinc.com, and clicking on "INVESTOR RELATIONS." The archived webcast will be accessible from Thursday, December 11th, at approximately 8:00 p.m. (EST) until the fourth quarter earnings webcast.

If you have any questions, please contact PR21, Inc. at (212) 299-8970.

CONTACT: For Alloy, Inc. PR21, Inc. Dionne Manchester, 212-299-8970 SOURCE: Alloy, Inc.