Samantha Skey
Executive Vice President, Strategic Marketing Group,
Alloy Media + Marketing

Samantha Skey is the Executive Vice President of Strategic Marketing for Alloy Media + Marketing, a pioneer in nontraditional marketing services with focus on the millennial market, Samantha Skey oversees the company's advertising and marketing strategy and manages business development, corporate marketing and client services. Samantha contributes her marketing expertise to a range of industry outlets such as the New York Times, USA Today, Wall Street Journal, Advertising Age and many others. She recently served as keynote for Adweek's "What Teens Want" conference and as a featured expert at conferences such as iMedia, Ad-Tech and OMMA. Samantha has a range of experience in revenue creation and marketing, spanning the youth and interactive industries. Prior to joining Alloy, Samantha held roles as Director, E- Commerce Development at the Walt Disney Company, Advertising Sales Manager at CNET and Director of Sales for Interactive Imaginations. She holds a BA in Comparative Literature from Hamilton College. Samantha consults with several organizations who are dedicated to providing guidance and support to the nation’s young people. She serves on the board of Youth Noise- a web based organization for young community leaders- and the Bronx Academy of Letters.