Robert Bell
Chief Technology Officer, Alloy Media + Marketing

Robert Bell serves as Chief Technology Officer (CTO) for Alloy Online, Inc. Bell, the former vice-president of Edifice Information Management Systems, is responsible for overseeing and developing the online presence of one of the largest Gen - Y teen sites on the internet. Bell orchestrated the launch of Alloy.com's site redesign, which continues to propel Alloy as one of the top teen content and e-commerce destinations on the Internet.

Bell's previous experience with point of sale analysis, retail forecasting and vendor managed inventory with brick-and-mortar suppliers and retailers add strength to the technology design. Bell can address consumer trends and predictions, industry growth factors, expected site performance, and issues affecting consumers who shop online, such as customer service and fulfillment, as Alloy continues to develop their online experience. Bell has also served as Director of IT for Chubb Computer Services as well as Manager, System Development for P&O Containers, a leading worldwide steamship company.